In 1990, in a quaint, bustling nook of Boston, two brothers, Malik and Karim Chranya, set forth on a remarkable adventure. Departing from their beloved Pakistan, they carried dreams interwoven with their hopes and aspirations. It was here that the SM Diamonds was born, a beacon of their passion for unmatched craftsmanship and a homage to life’s deep and enduring bonds.
It was the founders' unwavering commitment to excellence and personalized service that became the cornerstone of what SM Diamonds is today. Starting from a modest storefront, we have blossomed into a renowned brand within the jewelry world, opening over 50 locations under the Shirin Jewelers, SM Diamond Center, and Diamond Ring Co. names. Each creation from our workshop is a tribute to Malik and Karim’s spirit and dedication, a reflection of our unyielding commitment to you, our cherished customers, and to the art of jewelry making.
At SM Diamonds, we hold a profound belief: jewelry is a testament to life's treasured moments. Far more than mere adornment, our jewelry embodies love, commitment, and the rich tapestry of personal narratives. This conviction guides our meticulous selection of the most ethically sourced, superior materials, ensuring each piece we craft is as meaningful as it is exquisite.
Our dedication to crafting heirloom-quality jewelry, pieces that gracefully withstand the passage of time, remains steadfast. Our skilled team, comprised of expert gemologists and innovative designers, employ only the finest materials to forge timeless designs. Our creations don’t just adorn; they narrate stories, capturing the essence of those who wear them.
Our mission is heartfelt and straightforward: to assist you in commemorating life's special occasions with extraordinary fine jewelry. Whether marking a milestone, expressing love, or indulging in personal luxury, we are here to ensure your experience is not just memorable, but truly transformative.
Thank you for choosing SM Diamond Center. We are deeply honored to be part of your life's most meaningful chapters, crafting bespoke pieces that resonate with your unique story, imbued with elegance and craftsmanship.
Come, let us celebrate life, together.
