This Privacy Policy is designed to inform you about how smdiamondcenter.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. We take your privacy seriously and understand the importance of protecting your personal information. We may update this Privacy Policy from time to time to reflect changes in our practices, so we encourage you to check back periodically for updates.

Collecting Personal Information When you visit the Site, we automatically collect certain information about your device and your interaction with the Site, as well as information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. The following is a list of the types of Personal Information we collect and the reasons why we collect them:

• Device information: We collect information such as your web browser version, IP address, time zone, cookie information, the pages you visit, search terms, and how you interact with the Site. This information is used to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
• Order information: We collect your name, billing address, shipping address, payment information, email address, and phone number. This information is used to provide products or services to you, to fulfill our contract, to process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and provide you with information or advertising relating to our products or services.
• Customer support information: We collect information that you provide to us when you contact us for customer support. This information is used to provide customer support.

We take measures to protect your Personal Information against unauthorized access, alteration, disclosure, or destruction, and we limit access to your Personal Information to only those employees, contractors, and service providers who need to know such information for the purposes set out in this Privacy Policy.

Fraud Prevention We take fraud prevention seriously and take measures to detect and prevent fraudulent activity on our Site. This includes using automated decision-making to prevent fraud, such as denylisting IP addresses associated with repeated failed transactions and denylisting credit cards associated with denylisted IP addresses.

Sharing Personal Information We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example, we use Shopify to power our online store and share Personal Information with them. We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising We use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. This includes using cookies and similar technologies to collect information about your use of the Site, your purchases, and your interaction with our ads on other websites. You can opt out of targeted advertising by following the instructions in the “Behavioural Advertising” section of this Privacy Policy.

Your Rights If you are a resident of the European Economic Area (“EEA”) or California, you have certain rights with respect to your Personal Information, including the right to access, correct, update, or delete your Personal Information. You can exercise these rights by contacting us using the contact information provided in this Privacy Policy.

Cookies We use cookies to improve your browsing experience on our Site and to provide our services. You can control and manage cookies in various ways, but please note that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. Please see our Cookie Policy for more information. 

If you are a resident of California, you have the right to request information from us regarding the manner in which we share certain categories of personal information with third parties for their direct marketing purposes, in addition to the rights set forth above. Under California law, you have the right to opt-out of the sale of your personal information to third parties. To make such a request, please contact us at the contact information provided below.

Cookies A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services:

• Cookies Necessary for the Functioning of the Store: These cookies are necessary to provide you with services available through our Site and to use some of its features, such as access to secure areas.
• Reporting and Analytics: These cookies collect information about how you use our Site, for example, which pages you visit most often. This information helps us improve our Site and your browsing experience.
• Advertising and Social Media Cookies: These cookies are used to display relevant advertising to visitors who use our Site or other websites that we advertise on. These cookies collect information about your browsing habits to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience, and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage, or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Changes We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. If we make material changes to this Privacy Policy, we will give you notice of such changes by posting the revised policy on this Website, and where appropriate, by other means. By continuing to use this Website or our services, you agree to be bound by the terms of these updates and revisions.

Contact Us If you have any questions or concerns about our Privacy Policy, or if you wish to exercise any of your rights under applicable law, please contact us at info@smdiamondcenter.com